ImaKart

Infused with GOLD QUINOA +
PROTEIN, L’Oréal’s best-selling Instant Resurfacing Mask instantly restores
very sensitized hair. Its professional butter-like formula leaves the fiber
shinier and smoother, for an overall controlled look.

HOW TO USE:
Apply to towel-dried hair, leave in for 3 to 5 minutes then rinse thoroughly.
In case of contact with eyes, rinse them immediately and abundantly.

RESULTS & BENEFITS:
Shinier and softer hair
Lightweight touch
Resurfaced and less damaged hair

Scalp Advanced
Anti-discomfort Dermo-Regulator Shampoo, formulated with Niacinamide, is
designed for sensitive scalps. This lightweight gel gently cleanses while
soothing and calming. Your scalp feels revitalized and your hair feels soft,
radiant, and hydrated.

HOW TO USE, TIPS
& RESULTS

HOW TO USE:
Apply evenly on wet scalp and hair. Gently lather with the softest part of the
tip of your fingers until a light foam is obtained. Rinse thoroughly.
In case of contact with eyes, rinse them immediately and thoroughly.

PRO TIPS:
After shampoo, use always with Scalp Advanced Anti-discomfort Intense soother
treatment for extra soothing effects.

RESULTS &
BENEFITS:
This lightweight gel gently cleanses while soothing and calming sensitive
scalps.
Hair is soft, radiant, and hydrated.

UNIQUE EXPERIENCE
& SOOTHING FRAGRANCE:
Made with hair pros, approved by dermatologists: 1st co-innovation with 3 scalp
pro experts – balayage and color expert.

SCIENTIFICALLY
PROVEN EFFICACY:
After only 1 use, +83% soothing* & +49% hydrated/nourished hair**.

BENEFITS

Enriched with Niacinamide
in a lightweight gel that gently cleanses. Soothes discomfort in sensitive
scalps*. Hair feels soft, radiant, and hydrated. *Clinical test

L’Oréal
Professionnel Serie Expert Curl Expression Rich Mask 500ml is an
ultra-intensive treatment that was specially developed to replenish hydration
and shine on curly hair. In fact, as part of the L’Oréal Professionnel Serie
Expert Curl Expression range, this mask is perfect to answer the specific
caring needs of curls and coils. Infused with 3% plant-based Glycerine, this
composition promises to hold in water and, like so, ensure deep and
long-lasting hydration. Moreover, especially suitable for unruly curls, the
Curl Expression Rich Mask also resorts to Urea H to reinforce the hydrolipid
barrier and Hibiscus Seed for its high content of amino acids and high-grade
vitamins.

The result?
According to the brand, after each application, the hair is instantly shinier
and displays twice the levels of hydration. Furthermore, the Curl Expression
Rich Mask has a soft-melting buttery texture that guarantees a pleasant user
experience. The composition coats the curls beautifully, enveloping them in a
scent of jasmine, orchid, freesia, and cedarwood.

Texture: rich
cream;

Hair issues: curl
definition, dryness, dullness;

Time of
application: after shampooing;

Age: 13+;

Hair type: curly
and wavy hair;

Main benefits:
provides intensive and also long-lasting hydration, simplifies the detangling
process, controls and tames frizz, improves shine and texture, and contributes
to a luxurious finish;

Formulated
without: parabens and alcohol.

3% Glycerin, a
plant-based humectant ensures long-lasting hydration even on the driest fibers
thanks to its ability to hold in water;

Urea H is an
ingredient naturally present in the skin that not only helps to retain
hydration but also reinforces the hydrolipid barrier;

Hibiscus Seed,
from the heart of the Hibiscus flower, is rich in amino acids and high-grade
vitamins.

Use L’Oréal
Professionnel Serie Expert Curl Expression Rich Mask 500ml as part of your
showering routine, after shampoo. Apply to towel-dried hair as an even layer.
Then, let it act for about ten minutes. Lastly, rinse thoroughly.

L’Oréal
Professionnel Serie Expert Curl Expression Rich Mask 500ml is an
ultra-intensive treatment that was specially developed to replenish hydration
and shine on curly hair. In fact, as part of the L’Oréal Professionnel Serie
Expert Curl Expression range, this mask is perfect to answer the specific
caring needs of curls and coils. Infused with 3% plant-based Glycerine, this
composition promises to hold in water and, like so, ensure deep and long-lasting
hydration. Moreover, especially suitable for unruly curls, the Curl Expression
Rich Mask also resorts to Urea H to reinforce the hydrolipid barrier and
Hibiscus Seed for its high content of amino acids and high-grade vitamins.

The result?
According to the brand, after each application, the hair is instantly shinier
and displays twice the levels of hydration. Furthermore, the Curl Expression
Rich Mask has a soft-melting buttery texture that guarantees a pleasant user
experience. The composition coats the curls beautifully, enveloping them in a
scent of jasmine, orchid, freesia, and cedarwood.

Texture: rich
cream;

Hair issues: curl
definition, dryness, dullness;

Time of
application: after shampooing;

Age: 13+;

Hair type: curly
and wavy hair;

Main benefits:
provides intensive and also long-lasting hydration, simplifies the detangling
process, controls and tames frizz, improves shine and texture, and contributes
to a luxurious finish;

Formulated
without: parabens and alcohol.

3% Glycerin, a
plant-based humectant ensures long-lasting hydration even on the driest fibers
thanks to its ability to hold in water;

Urea H is an
ingredient naturally present in the skin that not only helps to retain
hydration but also reinforces the hydrolipid barrier;

Hibiscus Seed,
from the heart of the Hibiscus flower, is rich in amino acids and high-grade
vitamins.

Use L’Oréal
Professionnel Serie Expert Curl Expression Rich Mask 500ml as part of your
showering routine, after shampoo. Apply to towel-dried hair as an even layer.
Then, let it act for about ten minutes. Lastly, rinse thoroughly.

This versatile
multi-usage clay deeply unclogs residue, sweat, and oil when used as a shampoo
and deeply purifies residue, sweat, and oil when used as a mask.
Hair feels lightweight and volumized.

HOW TO USE, TIPS
& RESULTS

HOW TO USE:
As a shampoo, apply evenly on wet scalp and hair.
Gently lather with the softest part of the tip of your fingers and without
over-massaging (to not excessively activate the sebum glands).
As a clay mask, apply and leave on for 3-5 min.
Rinse thoroughly.
In case of contact with eyes, rinse them immediately and thoroughly.

PRO TIPS:
For sensitive scalp, follow the 2-in-1 deep purifier with Scalp Advanced
Anti-discomfort Intense soother for extra soothing.

RESULTS &
BENEFITS:
Scalp Advanced Anti-oiliness 2-in-1 deep purifier clay was targeted-formulated
for oily scalps.
This versatile multi-usage clay deeply unclogs residue, sweat, and oil when
used as a shampoo and deeply purifies residue, sweat, and oil when used as a
mask.
Hair feels lightweight and volumized.

ULTRA-POTENT
ACTIVES:
Concentrated with 6% Clay, a fine-grained active ingredient, that can do a soft
peel on the scalp to help unclog the scalp surface from dirt, oil, and sweat.

UNIQUE EXPERIENCE
& SOOTHING FRAGRANCE:
Made with hair pros, approved by dermatologists: 1st co-innovation with 3 scalp
pro experts – balayage and color expert.
A fresh composition, enveloped in a refreshing breeze with a clean-feeling
heart and a pro-caring base.

SCIENTIFICALLY
PROVEN EFFICACY:

After only 1 use,
-78% scalp sebum*, -70% hair sebum** & +24% instant volume***.