Super Stay
Matte Ink™ Liquid Lipstick gives you a flawless matte finish in a range of
super-saturated shades.

Benefits

Ink your
lips in up to 16 hours of saturated matte with Maybelline New York’s Super Stay
Matte Ink™ Liquid Lipstick! This highly pigmented no-transfer liquid matte
lipstick features a unique arrow applicator for precise application. The
formula is long-lasting and gives a flawless matte finish in 36 super-saturated
shades ranging from classic red liquid lipstick to nude and bold bright
lipstick shades. For easy removal, use Maybelline’s Super Stay Eraser lipstick
remover.

HOW TO USE 

Step
1. Apply liquid lipstick in the center of your upper lip and follow the
contours of your mouth.
Step 2. Glide the liquid lipstick across the entire bottom lip.
Step 3. Allow the product to dry. Tip: For easy removal, use Maybelline’s
SuperStay Eraser lipstick remover.

Always on.
Never back down. Like the city it was born in, Superstay matte ink is
all about a bold non-stop attitude. This ultra-saturated liquid
matte stays on and on point for 16HRs. So swipe on your favorite
shade and ink with attitude.

HOW TO USE 

Step 1.
Apply liquid lipstick in the center of your upper lip and follow the contours
of your mouth.

Step 2.
Glide the liquid lipstick across the entire bottom lip.

Always on.
Never back down. Like the city it was born in, Superstay matte ink is
all about a bold non-stop attitude. This ultra-saturated liquid
matte stays on and on point for 16HRs. So swipe on your favorite
shade and ink with attitude.

HOW TO USE 

Step 1.
Apply liquid lipstick in the center of your upper lip and follow the contours
of your mouth.

Step 2.
Glide the liquid lipstick across the entire bottom lip.

Discover the True
Match Nude Tinted Serum Foundation – with the plumping power of 1% Pure
Hyaluronic Acid, now tinted.
As the perfect makeup/beauty hybrid, this hydrating formula combines the
advantages of a skincare serum with the radiance and coverage of a foundation.
With 9 available super-blendable shades, it easily blends onto various skin
tones, leaving skin with a naturally luminous finish for a flawless nude look.

Choosing the right foundation makeup is a crucial step for your makeup look.
Depending on the event, you may choose a thicker or light-weight foundation for
fuller coverage or a subtle base. L’Oréal Paris’ True Match range is designed
to give you flawless and natural coverage to keep you looking good all day. The
True Match Tinted Serum Foundation Light 0.5-2 is a lighter option and will
nourish your skin while giving you an even base of color. It’s perfect for a
natural-looking and effortless makeup look, a great everyday option.

What to look for when choosing a foundation serum
1. Coverage: This is how thick you want your foundation base to be.
Depending on the makeup look and level of the desired coverage, you may want to
create a thicker makeup canvas that can cover any distinct blemishes. When
wanting to achieve a natural-looking makeup look, a lightweight serum
foundation will create an even skin tone while maintaining a ‘no makeup’ look.

2. Colour Matching: Finding the right foundation will require a correct
color match to enhance your features and blend appropriately. L’Oréal Paris has
the Virtual Try-On Tool to help you color match with our serum foundations to
find the right shade for your skin tone, explore this tool to get the right
tint.

Also, explore L’Oréal Paris’ ultimate makeup hub to find the latest beauty
trends and step-by-step makeup tips and guides for the eyes, face, and lips!

Discover True Match, the
UK’s #1 Foundation Brand* – A skincare-infused foundation, now available in 48
shades. True-to-skin coverage, now formulated with up to 6 different pigments
for a more precise match. Enriched with Hyaluronic Acid. 

Benefits

True Match provides
24-hour hydration thanks to its hydrating complex consisting of Hyaluronic
Acid, Glycerin, and Aloe Vera extract. Moreover, the formula contains vitamin
E.
The foundation enhances your natural glow whilst allowing your skin to breathe
with a non-comedogenic formula and suitable for sensitive skin.
The formula gives a natural, bare-to-skin coverage, perfectly matching your
skin undertone.
Plus, its skincare-infused base improves skin quality.

How To Use

1. Start with a
well-cleaned, toned, and moisturized face.

2. Studio secrets primer to your face. Remember less is more.

3. Apply your True Match foundation to your face. Starting with the T-zone, and
in a rolling motion work your way out.

Want to get the look of a
salon eyelash lift in only two quick, easy steps? You can become your own pro
thanks to the NEW PRO XXL Lift Mascara for curling lashes, which is inspired by
salons and powered by science. This long-lasting mascara can curl even straight
lashes and is infused with pro-keratin, for an intense eyelash volume and
salon-like lift.

How does PRO XXL Lift
Mascara curl lashes?
First, use the straight brush for up to 17x volume*.
Then use the curved brush for a 20 degree lift effect*.
No clumps, smudge and flake-free.

The Result?
A lifted lash look lasting up to 24 hours – truly a mascara that holds curl all
day. 79% of women would choose it over a salon lash lift**.

Pro XXL
Whether you are looking for a volumising mascara to create a more dramatic
look, a lengthening mascara to build longer lashes, or a lifted look with the
perfect curl, L’Oréal Paris’ PRO XXL mascaras ensure clump- and
smudge-resistant effects. In 2 quick and easy steps, you can emulate the look
of a lash lift, lash extensions, or achieve 3D volume with the PRO XXL
mascaras.

How to use

Step 1: VOLUMISE. Use the
straight brush and gently sweep up from root to tip. Coat lashes with the
volumising mascara evenly for up to 17x fuller eyelashes.*
Step 2: LIFT. Then repeat using the curved brush for a lift effect. Use the
Paradise Lash Primer before applying mascara for even longer and fuller lashes.
Lift your lashes, with a 20 degree curl effect.

Want lashes that’ll take
you to paradise? L’Oréal Paris Paradise Mascara could be your new go-to for
longer-looking lashes. We’ve been working on a luscious new castor oil mascara
that’ll give you intense volume and spectacular length with a feather-soft
feel. Our Ultra-Soft brush carefully coats lashes with silky smooth castor oil
– which keeps lashes feeling soft and flake-free. And you can control how bold
you go. If you’re dressing to impress, simply add more coats of L’Oréal Paris
Paradise mascara for striking intensity.

How to use

To use L’Oréal Paris
Paradise mascara, simply brush through your lashes from root to tip, repeating
a few times. Layer multiple coats for extra-volumised paradise lashes that
won’t budge.